Alloy Media

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Zelnick Buys Gossip Girl Creator Alloy For $126.5 Million

Jun 24, 2010 8:34 AM

An investor group led by ZelnickMedia is acquiring youth-focused entertainment company and ad network operator Alloy in a cash deal valued at $126.5 million, for a 27 percent premium over the company’s most recent closing stock price. Alloy operates a range of businesses, from development of TV series like Gossip…

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Posted In: Advertising, Entertainment, Marketing, Media & Publishing, TV, Money, M&A & Venture Capital, Mergers & Acquisitions, alloy media, zelnickmedia

Alloy Media Buys SI-Backed Online Sports Social Network Takkle.com

Rafat Ali

Feb 4, 2009 8:54 AM

Alloy Media and Marketing, the NYC-based online youth-focused company, has acquired Takkle.com, a high school sports recruitment website also based in NYC. Takkle will become part of the Teen.com Network, Alloy’s content and ad network, the companies said, though the site will remain separate for now. Teen.com’s network includes its…

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Posted In: Entertainment, Sports, Money, M&A & Venture Capital, Mergers & Acquisitions, Social Media, alloy media, takkle