In a digital world, the recipe has transformed from a static set of instructions into a kind of open-source code which any cook and adjust or reformulate. Food Network’s Alton Brown proposes to embrace that trend to create a form of living recipe. Read more at GigaOM »
Food Network’s digital strategy has always been fairly straightforward: to supplement its cable TV content and promote its on-air talent. Consequently its Website, its social media efforts and its mobile apps are all linked to its programming. But this week Food Network deviated from that strategy. Read more »