Byliner Plus

The San Francisco-based Byliner publishes fiction and nonfiction e-singles it calls “Byliner Originals,” from authors like Margaret Atwood, Amy Tan and Jon Krakauer. It sells them through ebook retailers like Kindle, Nook and Apple, usually for $1.99 or $2.99. Now Byliner is testing a program called Byliner Plus, which offers unlimited access to Byliner Originals (39 of them and growing) as well as exclusive stories from authors like Susan Orlean and Sebastian Junger (often those that were previously published but have not been available online) for a monthly fee. Right now, an introductory offer allows a generous 60-day free trial, after which the subscription is $7.99 a month.

Byliner CEO John Tayman stressed to me that the program is experimental. “For some time now readers have been asking if they can just subscribe and receive each new Original automatically, and we wanted to accommodate that request,” he said. But the final price of a monthly subscription hasn’t been settled yet: While I received the $7.99 offer in an email and it is apparently available through December 3, another page on Byliner’s site says a subscription is $12.99 a month. “Nothing has been settled as of yet,” Tayman said. “We’re testing a variety of things during this period, including feature sets and price points, to see what resonates best with readers and provides them with the best value and experience.”

If you sign up for Byliner Plus, the stories can’t be downloaded to an e-reader. Rather, they’re available through a responsive-design HTML5 site and can be read on computers, tablets and smartphones. Users can also save the stories for offline reading.

Tayman explained how authors are paid: “We’re sharing subscription revenue with authors based on the amount of their work read within the subscription service, on a pro-rata basis. We’ll also be paying authors (and distribution partners) affiliate fees for new subscribers they direct to Byliner.”

Atavist

The Brooklyn-based Atavist publishes original e-singles and also sells a digital reading software platform. (In addition, the company is working with Barry Diller and Scott Rudin to launch a digital publisher called Brightline.) Atavist has published 18 e-singles so far, most for $2.99, and already sells them through its iOS app (as well as through various digital bookstores). Now readers can also sign up for in-app subscriptions: to start, three months for $6.99. Nieman Journalism Lab reports, “Authors will still get a cut, even if subscribers aren’t paying for a specific story; at the end of each month, subscription money will be divvied up based on the number of downloads for each individual author.”

“Rules for Virgins,” the “startlingly sensual tale of an aging master courtesan instructing her beautiful young protégé in the ways of love and business in 1912 Shanghai,” is $2.99 as a Kindle Single and in Barnes & Noble’s Nook store, the Apple (NSDQ: AAPL) iBookstore and Google’s eBookstore. It will be released December 5.

Byliner’s fiction editors are Walter Kirn, Esquire’s former literary editor Will Blythe and Playboy’s former literary editor Amy Grace Loyd. They plan to release two pieces of original fiction each month.

Byliner is also adding a fiction archive, which should match the size of the 60,000 nonfiction stories already in the Byliner.com database, up from about 25,000 at launch. The site only sells its original works. It links to the original sources of everything else in its archives.