Twitter is said to be looking at acquiring Bluefin Labs, which would fit the trajectory that the real-time information network has been on for some time. But is cozying up to traditional TV the only future for Twitter? Read more at GigaOM »
In an acknowledgement of the growing importance of the “second screen” for TV watchers, Nielsen is unveiling a new set of ratings that will measure a given show’s popularity on Twitter. Read more at GigaOM »
Millions of people now consume content on mobile devices but the analytics tools used to measure websites has failed to account for them. Now, a system has come along that measures these mobile users — and shakes up some of the traditional rankings. Read more »
In the fight about royalties from streaming media services like Pandora, Popular cellist Zoë Keating says she’s willing to give up the money in exchange for data. It’s an idea that’s gaining traction elsewhere, too, as more companies are paying consumers for their truly valuable data. Read more »
Media companies and publishers of all kinds spend a lot of time measuring their online traffic patterns using analytics that track where readers come from — but Alexis Madrigal of The Atlantic argues that they are overlooking a huge contributing factor that he calls “Dark Social” traffic. Read more at GigaOM »
Carter S. won his first-ever Kaggle competition — our own GigaOM WordPress Challenge — using a brute force method of data science he calls overkill analytics. Rather than spend untold hours perfecting complex models, Carter used simple algorithms and let powerful microprocessors do the rest. Read more »
Satyamev Jayate, one of India’s highest-rated television shows, is using data as a means to effect meaningful change. The show’s producers are aggregating and analyzing the millions of messages they receive on controversial issues to do everything from planning future episodes to pushing for political change. Read more »
Mobile analytics companies provide app publishers with data about their users. Hiptype, a Y Combinator startup, wants to do the same thing for ebooks. That could be huge for data-starved book publishers — except that for now, Hiptype only works on platforms that support HTML5. Read more »
Big data is an intimidating concept for publishers who don’t collect much info about their customers already. A first step is to think about “data-driven decision making,” and little data, says bitly’s Hilary Mason. Read more »
Riding a new wave of growth, analytics startup Mixpanel today announced that it had raised $10 million in new funding from Andreesen Horowitz and other investors. Read more at GigaOM »
Chartbeat announced a $9.5-million round of funding and a series of new features aimed at giving websites and publishers better insight into how users are engaging with their content, something that has become increasingly important as Facebook becomes a major player in online advertising. Read more at GigaOM »
