“The Sexes” isn’t a “ladyblog,” Barkhorn writes. “There are numerous sites – Jezebel, Slate‘s Double X, Huffington Post Women – that have been doing excellent, energetic, important work on women’s issues for years. The Sexes channel isn’t competing with them. Our goal isn’t to be a women’s site, but rather to focus on issues that affect men and women, from the perspective of both genders.”

Sites like Jezebel and Double X — and the excellent The Hairpin – would likely respond that they do much of the same thing and are read by both genders. (There’s also Buzzfeed’s The Shift, launched in March, which seems a bit neglected as of late and currently features a lot of hurricane listicles. Update: As reader Rick points out in the comments, Buzzfeed suffered hurricane outages and it’s not fair to criticize some delays in getting back to full coverage. Sorry about that.) Barkhorn seems to be saying that “The Sexes” is a little more serious, more grownup. You know — more Atlantic-y. No recipes, beauty tips or celebs here.

Regardless, the site looks good and interesting and readers clearly have an appetite for this kind of content, as Slaughter’s article proved. She’s written one of the first posts on the new channel, “Work-Life Balance as a Men’s Issue, Too.”