Sanford Bernstein senior analyst Todd Juenger doesn’t believe digital media companies like YouTube, Yahoo and AOL can entice advertisers into committing huge portions of dollars all in one buying session, a la TV’s traditional upfront market. Read More »
Media
Two weeks after the digital media giants stormed Madison Avenue with their Newfront blitz, television’s indigenous programmers showed up in Manhattan to defend their turf. For now, their share of ad dollars appears to be safe. Read More »
Cable and broadband business veteran Lou Borrelli will head marketing for a start-up trying to make good on the promise of TV Everywhere. NimbleTV wants to make multi-channel subscribers pay a fee on top of what they’re already shelling out to stream their video anywhere. Read More »
The 650 patents that Facebook acquired from Microsoft are “web-related” said a source with knowledge of the deal and listed some specific examples. The source said the portfolio includes patents related to: instant-messaging, e-commerce, LTE, mobile, handsets, search and advertising. Read More »
Facebook announced today that it will pay $550 million for the right to 650 patents and patent applications from Microsoft. Microsoft acquired those patents and hundreds of others in a deal with AOL earlier this month. Read More »
AOL CEO Tim Armstrong insists the $1 billion patent deal with Microsoft is about profiting while simplifying the company, not the start of the last sell off. Read More »
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