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Apple was supposed to give third-party developers access to the Apple TV SDK today, enabling them to build apps for the TV platform. That didn’t happen, and for good reason: Apple platforms are a numbers game, and Apple simply doesn’t feel like playing yet. Read more »

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While we in tech land tried to read the tea leaves of Apple CEO Tim Cook’s recent cryptic comments on the future of Apple TV, the media world saw the uncertainty around his statements as, “causing a boatload of angst and anticipation,” according to Variety. Read more »

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As cable’s most powerful programming brand, you’d expect that ESPN would spend the day of its upfront presentation bolstering its still-very-lucrative linear TV model. But the Disney-owned sports media titan spent Tuesday hyping social media plans and shooting down rumors about Apple TV authentication. Read more »

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The new device can even fit in the palm of your hand.

Here’s a quick way to learn about the small, black second-gen Apple TV introduced by CEO Steve Jobs at the Apple (NSDQ: AAPL) 09.01.10 event… Read more »