David Kaplan
Aug 24, 2008 5:43 PM
Microsoft’s talks with WPP Group seem to be taking a more serious turn on the subject of the software giant selling off digital ad shop, Avenue A/Razorfish, AdAge reports. Microsoft (NSDQ: MSFT) acquired Avenue A/Razorfish when it bought parent aQuantive last August for about $6 billion. That purchase also included…
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Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Microsoft, aquantive, razorfish, wpp
David Kaplan
Dec 19, 2007 8:06 AM
Microsoft (NSDQ: MSFT) has signed a five-year deal with Viacom (NYSE: VIA) covering on ad serving, content distribution, event promotions and games. The agreement marks the software company’s latest effort to build its ad business since its $6 billion acquisition of online ad firm aQuantive in August. Financial details were…
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Advertising, Entertainment, Games, Media & Publishing, TV, Cable & Telecom, Companies, Microsoft, Viacom, MTV, aquantive
Joseph Weisenthal
Oct 26, 2007 9:05 AM
Beyond its $6 billion acquisition of aQuantive, Microsoft (NSDQ: MSFT) spent $147 million on four small acquisitions during the quarter ending Sept. 30, according to the 10Q filed after market close Thursday. One was the acquisition of AdECN, an online ad exchange, announced in July. Another, the August acquisition of…
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Companies, Microsoft, adecn, aquantive, jellyfish, parlano
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