On the heels of last week’s news that the high brow culture and news publication The Atlantic posted its first profit “in decades”—and that ad revenues rose 37 percent, with print and online up a respective 27- and 70 percent—Jay Lauf, the mag’s VP and publisher told paidContent that executives…

The Atlantic is the latest to mine for gold in the iPad App Store with single issues for sale at $4.99—but that’s just one part of a grander digital scheme. In coming weeks, the magazine publisher plans to convert single-issue app sales to an iPad digital newsstand app—and to launch…

Nearly four months after he was brought in to build a new online business news site for Atlantic Media, Michael Kinsley has decided his heart’s not in, he tells Daily Finance. The site, which is still unnamed, was supposed to launch this month. The debut has now been scheduled for…

Atlantic Media Company Chairman David Bradley (pictured) is selling his interest in Potomac Research Group (PRG), an investor research firm he launched in 2008, to Suzanne Clark, the president of Atlantic’s National Journal. In turn, Clark, who’s been at the head of National Journal for three years, will step down…

A year after The Atlantic.com completed its print and digital makeover, the online news mag is considering some acquisitions to spur growth. I spoke with Justin Smith, president Atlantic Consumer Media, who said that there are no active deals in the works, but confirmed tips we’ve heard that David Bradley,…

Having taken down its website’s paywall earlier this year, the 150-year-old Atlantic Monthly is revamping the print mag and its digital version, The Atlantic.com, Folio reported. Havas ad agency Euro RSCG Worldwide will manage the rebranding, which is intended to the make Atlantic a more multi-platform experience, especially since its…

The Atlantic has recruited Conde Nast’s Wired publisher Jay Lauf as its publisher and VP. Outgoing publisher Elizabeth Baker Keffer will take charge of Atlantic Live. Lauf had been at Wired since 2001, where he led the development of annual event Wired NextFest, the Wired Store and the Wired Home.…

The online order page for The Atlantic still touts “instant access” to The Atlantic Online as part of the subscription. Not sure what the pitch will be Tuesday—that’s when the magazine officially knocks down its pay wall, removing online access as a selling point for print. James Bennet, the editor…