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Babunga

MTVN Acquires Site Network Babunga To Build Parenting-based Ad Net Around Nickelodeon

Feb 18, 2008 12:14 AM

MTV Networks (NYSE: VIA) has acquired Babunga, a company which owns a network of family-focused websites, Mediaweek reported. Babunga’s sites, which include BabyNamesWorld, 3D Pregnancy, WikiParenting and PetNamesWorld, will be housed within MTVN’s Nickelodeon’s parents-based ad network. The network is led by MTVN social net ParentsConnect.com. Terms were not disclosed.…

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Posted In: Advertising, Entertainment, Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions, Social Media, Companies, Viacom, MTV, babunga

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