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Babycenter

Johnson & Johnson’s BabyCenter Shuts e-Commerce Store; Focusing Solely On Media

Jan 6, 2009 11:38 PM

BabyCenter, the social net and e-commerce site run by Johnson & Johnson, has closed its online store to focus strictly on its media side. Tina Sharkey, global chairman of BabyCenter, wouldn’t tell AdAge if the reason for the abandonment of online retailing was due to a lack of profitability. Sharkey…

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Posted In: Advertising, Marketing, Social Media, babycenter, johnson & johnson

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