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Apr 21, 2008 3:17 PM
WPP Group’s 24/7 Real Media has formed a B2B online ad network with four media companies: Nielsen Business Media, Reed Business, McGraw-Hill (NYSE: MHP) and Cygnus Business Media. Although focused on B2B, the BBN, as the ad net is called, is comprised of a number of titles with very different…
Posted In: Advertising, Media & Publishing, Magazines, 24/7 realmedia, bbn, mcgraw-hill, nielsen, reed business information
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