So a correction on a post this weekend about Coca-Cola’s participation in Facebook’s controversial Beacon ad program, and from the NYT’s understanding of what Coke said, and then our interpretation of what they wrote. A Coca-Cola spokesperson said the underlying premise was wrong and clarified some details: —Coca-Cola hasn’t put…

Once again, Facebook is refining a controversial program that overstepped privacy bounds and drew negative reaction from tens of thousands of users. The social net provided opt-outs for ‘Beacon’ a program that turned users who shopped at certain outlets or used certain services into barkers, but the ways to avoid…