Jan 15, 2009 3:34 PM
AT&T (NYSE: T) has secured a deal with Viacom’s MTV Networks (NYSE: VIA) and BET to run content across a number of its platforms, including TV and wireless. The announcement continues a trend in which carriers look to leverage existing content relationships to create reasons for subscribers to sign up…
Posted In: Media & Publishing, TV, Satellite, Mobile, Companies, AT&T, Viacom, MTV, bet
Jan 8, 2008 1:38 PM
BET Network is the latest media company to form its own vertical ad network. The Viacom (NYSE: VIA) unit’s digital media group will run the ad network, which will mirror the cable channel’s focus on music, entertainment and lifestyle content related to African Americans. Since BET’s brand is so well…
Posted In: Advertising, Marketing, Companies, Viacom, bet
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