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Beth Comstock

GE’s Comstock: Really, NBCU Is Not For Sale

Aug 4, 2008 7:34 AM

The compulsion to get GE execs on the record about NBC Universal’s (NYSE: GE) future—maybe we can make it a drinking game during the Olympics—continues despite the recent reorganization keeping the media and entertainment company as a core division and repeated assertions that it will remain part of GE. Caveat:…

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Posted In: Entertainment, Sports, Digital Olympics, Companies, NBC Universal, beth comstock, ge

Industry Moves
Beth Comstock Out At NBCU; Back To GE As SVP, CMO; Changes At NBCU

Mar 3, 2008 10:38 AM

If the tom-toms keep beating, eventually they’ll be right. It’s official: Beth Comstock is moving back to GE after two-plus years at NBC Universal (NYSE: GE). The move was first reported by the NY Post, which has been predicting Comstock’s return to GE almost since she arrived at NBCU in…

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Posted In: Industry Moves, Companies, NBC Universal, beth comstock, ge

CES: Interview: Beth Comstock, President, Integrated Media, NBCU: ‘Advertising Not The Only Model’

Jan 11, 2008 2:25 AM

The setting: the bustling NBC Universal (NYSE: GE) booth in the Las Vegas Convention Center, a multi-million-dollar production complete with full-fledged television studio. Around the booth, areas that show off the various NBCU networks, their digital initiatives, HD. The hot handout: a bright red 2 gig SanDisk (NSDQ: SNDK) flash…

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Posted In: Advertising, Companies, Hulu, NBC Universal, iVillage, beth comstock

@ Ad:Tech: Exploring The Tension Between Technology And Creativity

Nov 6, 2007 3:58 PM

Updated below with post-panel comments from Beth ComstockThe last Ad:Tech panel for the day had NYT advertising columnist Stuart Elliott looking into the impact of conversational marketing. One small piece of news: Ogilvy expects to acquire a mobile ad company sooner rather than later, co-CEO Carla Hendra told the group.…

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Posted In: Advertising, Marketing, Media & Publishing, Social Media, Companies, NBC Universal, beth comstock, carla hendra, integrated media, ogilvy, stuart elliott

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