Staci D. Kramer
Jul 29, 2009 5:00 PM
Yahoo’s Hilary Schneider and Microsoft’s Yusuf Mehdi spent months making today’s search and advertising deal happen—and they’ll spend countless hours making it work. In between, they spent some time explaining to paidContent’s Staci D. Kramer, David Kaplan and Joseph Tartakoff some gaps like display advertising; some details, including whether the…
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Advertising, Search, Companies, Google, Microsoft, Yahoo, bing, hilary schneider, yusuf mehdi
Staci D. Kramer
Jul 29, 2009 7:51 AM
Updated: The 18-month Microsoft-Yahoo (NSDQ: YHOO) saga finally enters a productive phase (regulators willing) with a 10-year global search and advertising sales pact between the two companies. The deal, much of which has already been reported, was announced formally before U.S. markets opened. Yahoo estimates that the deal will improve…
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Advertising, Search, Companies, Microsoft, Yahoo, bing, carol bartz, steve ballmer
Tameka Kee
Jun 8, 2009 4:30 PM
It’s been less than two weeks since *Microsoft* finally unveiled the new and improved Bing search, but there’s already a consensus that the changes were mostly cosmetic. Our Joe Tartakoff found that the quality of Bing’s search results still didn’t measure up to Google’s, and TechCrunch reports that Bing’s leapfrog…
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Advertising, Search, Technologies / Formats, Companies, Google, Microsoft, bing
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