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Interview: Henry Copeland, CEO, Founder of BlogAds: To Make Money At Blogging, Rein In Comments

Oct 12, 2007 7:35 PM

BlogAds’ CEO and founder Henry Copeland stirred up the audience at Wednesday’s Networked Journalism Summit with two points about blogs and advertising. First, he told attendees of the conference, which was organized by CUNY’s Graduate School of Journalism, that only “dozens” of the 1,500 sites he works with can can…

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Posted In: Advertising, Marketing, Social Media, blogads, henry copeland

@ Networked J-Summit: As The Blogosphere Proliferates, And Inventory Grows, Expect CPMs To Drop

Oct 10, 2007 8:58 AM

The ability of citizen journalism projects to attract self-sustaining ad revenue is still an open question. A morning panel at the Networked Journalism Summit conducted by the City University of New York Graduate School of Journalism and held at the nearby New York Times (NYSE: NYT) Center, highlighted the potential…

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Posted In: Advertising, Marketing, Media & Publishing, Newspapers, Social Media, blogads, henry copeland

Some Blog Ad Networks Head Into Maturing Phase

Sep 21, 2006 11:11 AM

A look from ClickZ at the maturing of some of the most publicized blog ad networks.— Federated Media Publishing: Founded by John Battelle, the company recently added an automative category and 23 more blogs but will take an expansion breather for a bit to focus on the back-end and on…

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Posted In: Advertising, Social Media, Nanopublishing, blogads, henry copeland

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