MLB plans ad exchanges to target premium baseball fans

Apr. 11, 2013 - 8:43 PM EDT Apr. 11, 2013 - 8:43 PM EDT

photo: Flickr / random letters

Major League Baseball is using new data tools to create more detailed profiles of people who visit team and league websites. MLB plans to use the extra data to create profiles of affluent customers, and to let brands target those profiles on private ad exchanges. Read more »

Should publishers invest in audience data? Depends on the publisher

By Jeff John Roberts

Nov. 26, 2012 - 9:05 AM EDT Nov. 26, 2012 - 9:05 AM EDT

Web publishers can buy tools that let them identify and segment their readers, and then combine that information with other customer data to offer fine-grained audience options to advertisers. As the ad market gets more demanding, the tools may become essential for some – but not all. Read more »

Ad Data Firm BlueKai Raises $21 Million Third Round

By David Kaplan

Feb. 1, 2010 - 9:13 PM EDT Feb. 1, 2010 - 9:13 PM EDT

Online ad data provider Bluekai has raised a huge $21 million third round funding led by GGV Capital (formerly Granite Global Ventures). Pr… Read more »

Data Provider BlueKai Closes $10.5M Second Round

By David Kaplan

Dec. 16, 2008 - 11:01 AM EDT Dec. 16, 2008 - 11:01 AM EDT

Marketing data provider BlueKai has raised a $10.5 million second round led by Battery Ventures. Returning backer Redpoint Ventures also par… Read more »

BlueKai Raises $3.2 Million For Marketing Data Exchange

By Joseph Weisenthal

Apr. 2, 2008 - 4:30 AM EDT Apr. 2, 2008 - 4:30 AM EDT

BlueKai, a marketplace for marketing data, has raised a $3.2 million first round from Redpoint Ventures, according peHUB. The company’s exac… Read more »

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