An intriguing cross-site and cross-platform partnership between MLBAM and post-season rightsholders Turner Sports and Fox Sports: Postseason.TV, a blackout-free $9.95 subscription package with a player that will work across MLB.com, FoxSports.com on MSN and MLB.com/TBSHotCorner. It’s also available on the iPhone and iTouch. My understanding is the three will share…

CNBC’s Jim Cramer rarely does Mad Money interviews with execs of companies that aren’t public but the MLB.TV fan and subscriber made an exception Tuesday afternoon with MLBAM CEO Bob Bowman. The two are far from strangers—they went to Harvard together—but they are far apart on one subject: the future…

paidContent has learned that Major League Baseball Advanced Media laid off 20 of its 400-plus staff today, roughly 3-4 percent, with original programming taking the biggest hit. At the same time, MLBAM head Bob Bowman told me the digital arm of Major League Baseball will reduce its prices for 2009.…

Interviewed by CNBC’s Darren Rovell at our EconSports conference, Bob Bowman, the head of Major League Baseball Advanced Media (MLBAM), touted the growth of his mobile business, questioned the reliability of audience-measurement metrics, and promised to beat back the threat from the SlingBox with better technology. —Ads aren’t the be-all,…

Last December, ESPN (NYSE: DIS) exercised an opt-out clause in its seven-year digital rights contract with Major League Baseball Advanced Media. Today, the two announced a new deal that runs through 2013—and, in a first for Major League Baseball, allows live streaming of games. ESPN now has matching digital rights…

Still waiting for an MLB IPO? Better hope Bob Bowman starts practicing his moves as a shortstop. Asked if a public offering is in the offing, the head of Major League Baseball Advanced Media told the WSJ “it is more likely that I will start at shortstop for the Yankees.”…

“Would it be possible that digital media could do for baseball what national TV did for football?” Bob Bowman, CEO of MLB Advanced Media, asked the question during the last event at the BMO eMerging Media Forum. What he wondered was whether the business could help create the kind of…

MLB Advanced Media CEO Bob Bowman, frustrated by what he sees as underreporting by Nielsen Online, wants the Audit Bureau of Circulations to urge ABC to create a “reliable audit-based system,” similar to those already in place for newspapers and magazines. Bowman told Sports Business Daily (sub. req.): “We’re getting…