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Borders Opens Online Store; Won’t ‘Out-Amazon’ Former Partner

May 27, 2008 7:35 AM

As Borders finally takes control of its online store from Amazon (NSDQ: AMZN), the books retailer has a lot of uncertainties ahead of it. AP provides an overview of Borders’ challenges: despite denials of hopes of “out-Amazoning” Amazon as an online retailer, Borders will have a tough time convincing book…

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Posted In: E-Commerce, Companies, Amazon, border

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