Laura Hazard Owen
Jan 17, 2012 12:39 PM
Many local media companies now rely on a single sales force to sell both traditional and print advertising—but that might be a shortsighted strategy, says a new report from Borrell Associates. The company found major differences between companies that employ digital-only sales forces and those that instead employ a “digital…
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Advertising, Local, borrell associates
David Kaplan
Dec 31, 2010 9:22 AM
Local media researcher Borrell Associates has acquired the similarly-focused Belden Interactive. Terms were not disclosed. As part of the deal, Greg Harmon, the CEO and co-founder of San Francisco-based Belden, has accepted the post of senior research analyst with Borrell.
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Advertising, Local, Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions, Research & Metrics, belden interactive, borrell associates
David Kaplan
Nov 29, 2007 11:56 PM
Local online ad revenues have shown impressive growth lately, but a new report by Borrell Associates suggests that those gains would have been more substantial if it hadn’t been held back by bundling traditional and non-traditional media. The signs that ad sales based on “convergence” were crippling local websites’ growth…
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Advertising, Research & Metrics, Research, borrell associates
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