Brands like shoe stores and banks need quality content to feed their growing social media following. This has led to the rise of middlemen who pair non-media companies with publishers who can license their content. Read more »
Display ads such as “lose your belly” and “professors hate him” are discrediting the familiar model of online advertising which is based on slapping banner ads on websites. Now, one company has a solution to keep the same ad format — but replace the crummy content. Read more »
The publisher of supermarket giant Tesco’s custom magazine says it is now more read than any UK newspaper. That would be a milestone in branded content. But the claim merits closer inspection of the numbers. Read more »
Despite that famous 1996 declaration, many publishers have struggled to find effective consumer offerings online. But now a perfect storm of new models and prospects gives renewed confidence for many. Read more »
Numbers of people paying for digital content will take off thanks to new media devices, Forrester forecasts. If paid content becomes commonplace, will publishers turn their back on advertising, and what should marketers do instead? Read more »
Websites for women are a paradox in the media industry. Despite being among the most successful properties on the Web, they are rarely mentioned in the never-ending discussions about how to make money from online content.
Sugar Inc. is a case in point. Read more »