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Brian Bedol Rob Burnett Lisa Gersh paidContent 2012

The killer asset in the video age is widely believed to be a large library full of content that can be sold, licensed and re-distributed onto emerging platforms. But media executives Rob Burnett and Lisa Gersh had different opinions at paidContent 2012. Read more »

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photo: Flickr / Joey Parsons

As much as things change, one goal remains the same: the creation and evolution of sustainable business models that will support quality media, entertainment and information across platforms — and paidContent 2012 is all about meeting that goal. Read more »

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