Two weeks after the digital media giants stormed Madison Avenue with their Newfront blitz, television’s indigenous programmers showed up in Manhattan to defend their turf. For now, their share of ad dollars appears to be safe. Read more »
The internet is supposed to be cannibalizing traditional TV viewership, not offering marketing support for its premieres. But the Big Four broadcaster networks seem to be settling into a buzz-building strategy of sampling new shows online before putting them on their air. Read more »
