When it comes to marketing, some things are obvious: Twitter is important. Facebook is more important (at least so far). Holding onto those… Read More »
The NBA’s latest push for ubiquity and digital revenue could allow fans to bypass pay TV operators for access to live games. NBA Digital is… Read More »
“We anticipate we’ll have our live streaming games available on iPad in the fall,” NBA Digital SVP and GM Bryan Perez told our paidContent M… Read More »
Some sports publishers see the iPad as a chance to start charging for apps or perhaps up the fees. Not so for the National Basketball Associ… Read More »
Video: NBA’s Bryan Perez: 28 Percent Of Advertisers Who Cross Platforms Count For Bulk Of NBA Ad Rev
While millions of people were tuned into the opening ceremonies and first weekend of the Winter Olympics, the National Basketball Associatio… Read More »
It’s taken a few months, but Turner Broadcasting and the NBA have a new head of NBA Digital: Bryan Perez, most recently CEO of Live Nation Read More »
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