Nov 3, 2011 6:47 PM
When it comes to marketing, some things are obvious: Twitter is important. Facebook is more important (at least so far). Holding onto those “follows” and “likes” are important. And authentic consumer relationships? Those are important too. But once you establish these generally accepted ideals, how do you use them to…
Posted In: Entertainment, Music, Sports, Marketing, Social Media, Community, Events, ContentNext Events, paidContent Entertainment, Companies, Facebook, Twitter, bryan perez, courtney holt, dan pelson, david kaplan, jay samit
Jan 6, 2011 5:00 AM
The NBA’s latest push for ubiquity and digital revenue could allow fans to bypass pay TV operators for access to live games. NBA Digital is expanding access to more connected TVs and adding a premium app for purchase directly from the set.
Posted In: Apps, Events, CES, Companies, Google, LG, Samsung, Time Warner, Turner, bryan perez, nba digital
Jul 20, 2010 11:32 AM
“We anticipate we’ll have our live streaming games available on iPad in the fall,” NBA Digital SVP and GM Bryan Perez told our paidContent Mobile conference on Tuesday. Perez said the NBA is now ready to consolidate its mobile strategy, after initially rolling out a wide array of apps.
Posted In: Entertainment, Sports, Mobile, Events, ContentNext Events, paidContent Mobile, Companies, Apple, iPad, BBC, BBC Worldwide, bryan perez, jennifer byrne, miranda cresswell, nina zagat
Apr 1, 2010 10:25 PM
Some sports publishers see the iPad as a chance to start charging for apps or perhaps up the fees. Not so for the National Basketball Association, which is launching its first iPad app for free—at least for the playoffs. The NBA already has paid apps for iPhone that scale up…
Posted In: Apps, Entertainment, Sports, Features, Exclusive, Companies, Apple, iPad, bryan perez, nba
Feb 22, 2010 3:00 AM
While millions of people were tuned into the opening ceremonies and first weekend of the Winter Olympics, the National Basketball Association was racking up some winter sports numbers of its own during NBA All-Star Weekend 2010 in Dallas: an NBA-record 17 million-plus video streams, up 20 percent over the 2009…
Posted In: Advertising, Entertainment, Sports, Mobile, Companies, Time Warner, Turner, bryan perez, nba
Jul 7, 2008 8:19 AM
It’s taken a few months, but Turner Broadcasting and the NBA have a new head of NBA Digital: Bryan Perez, most recently CEO of Live Nation’s Global Digital division. As SVP and GM for NBA Digital, a new post, Perez will oversee all day-to-day operations for NBA Digital, which includes…
Posted In: Entertainment, Sports, Industry Moves, Media & Publishing, TV, Cable & Telecom, Technologies / Formats, Broadband, Companies, Time Warner, Turner, bryan perez, nba
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