Feb 18, 2009 10:44 PM
Anheuser-Busch’s broadband humor site Bud.tv has been dying for so long, most of the people who had high hopes for the site early on probably thought it was already in the recycling bin. But until tonight, the site had lingered on— as A-B’s VP-marketing Keith Levy told AdAge Bud.tv was…
Posted In: Advertising, Entertainment, Marketing, Social Media, Technologies / Formats, Broadband, anheuser-busch, bud.tv
Feb 29, 2008 4:12 PM
The obituary for Anheuser-Busch’s broadband humor site Bud.tv has been written many times over the past year, but the site has continued to limp along. The company said last May that it would eventually “fade away,” but at the Association of National Advertisers TV conference this week, Tony Ponturo, president…
Posted In: Advertising, Entertainment, Marketing, Technologies / Formats, Broadband, anheuser-busch, bud.tv
Sep 25, 2007 11:09 PM
And learning they surely are: Bud.tv’s life has been extended for a year, the company made it official, though indications to this effect came out in May. Tony Ponturo, VP of global media and sports/entertainment marketing at Anheuser-Busch said today that it has decided to stick with Bud.TV at least…
Posted In: Advertising, Technologies / Formats, Broadband, anheuser-busch, bud.tv
May 29, 2007 9:18 PM
Last week’s negative review by Anheuser-Busch CEO August Busch IV during a session with analysts raised expectations that the brewery was ready to pull the plug on money-sink Bud.tv. ($15 million and counting.) Not gonna happen. Instead, the site will be overhauled with the help, according to the WSJ, of…
Posted In: Advertising, Social Media, Community, Video, Technologies / Formats, Broadband, anheuser-busch, bud.tv
May 23, 2007 5:59 AM
So much for the hype: Bud.tv, one of the most ambitious-yet-poorly-implemented brand forays into online content/video, may “fade away” by later this year, its parent Anheuser-Busch admitted yesterday. CEO Busch also said he expected content from Bud.TV to be used on other A-B branded websites, leaving several analysts listening in…
Posted In: Technologies / Formats, Broadband, anheuser-busch, bud.tv
Apr 12, 2007 5:48 PM
It seems that the only buzz Anheuser-Busch’s online TV network Bud.tv is attracting is the negative kind. Ad Age reports that Bud.tv drew 152,000 unique visitors last month – a 40 percent drop from February’s 253,000 visitors, according to ComScore (NSDQ: SCOR) Media Metrix. Adding insult to injury, Ad Age…
Posted In: Advertising, Entertainment, Marketing, Technologies / Formats, Broadband, anheuser-busch, bud.tv
Mar 13, 2007 10:24 AM
THR has a story quoting Comscore (NSDQ: SCOR) numbers about Bud.tv and how beermaker’s new $30 million digital entertainment network has seen the fizz from its Super Bowl kickoff evaporate quickly, averaging just 253,000 visitors in February, its first month online…A-B marketing execs reportedly projected reaching 2 million-3 million visitors…
Posted In: Advertising, anheuser-busch, bud.tv
Feb 5, 2007 8:12 PM
Anheuser-Busch scored with its Super Bowl ads last night but it will take more than ads available all over the net to make its expensive Bud.TV a success. Granted, I’m the wrong gender and age to be the target market but I’m not talking about whether the humor works for…
Posted In: , anheuser-busch, bud.tv
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