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Bunchball

Industry Moves
Industry Moves: Bunchball Bulks Up With Google, WeeWorld Vets

May 27, 2009 9:40 AM

Social gaming and interactive marketing tech firm Bunchball has added a pair of new SVPs: Google/DoubleClick exec Amy Richards and WeeWorld alum David Tyler. Richards joins as SVP of product marketing; she most recently served as VP of publisher services at DoubleClick, staying on through the ad exchange’s acquisition by…

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Posted In: Advertising, Industry Moves, bunchball

Recession’s Upside: It’ll Be Easier To Cut Useless Marketing Plans

Dec 3, 2008 10:03 AM

Maybe it’s the feeling of having a big new job as the economy crumbles, but Peter Daboll, the new head of engagement-measurement firm Bunchball, has found a silver lining for advertisers in this recession. In an AdAge op-ed, the Yahoo’s former chief of insights says that as marketers cut their…

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Posted In: Advertising, Marketing, Social Media, bunchball, peter daboli

Industry Moves
Industry Moves: Yahoo’s Chief Of Insights Joins Bunchball As CEO

Dec 2, 2008 6:47 PM

Another senior exec departure for Yahoo: Chief of Insights Peter Daboll has defected to head up social media and gaming provider Bunchball. Daboll’s pedigree in consumer insights is extensive, including stints as president and CEO of *comScore*, president and COO of market research and survey firm MarketTools, and COO of…

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Posted In: Industry Moves, Companies, Yahoo, bunchball

Bunchball Gets $4 Million in Second Round Funding

Apr 12, 2008 9:25 PM

Bunchball, a social gaming firm based in Redwood City, CA which develops services to allows third-party content sites to become more engaging for users, has received $4 million in its second round of funding, from previous backers Granite Ventures and *Adobe* Ventures, reports TheDeal. This follows a $2 million round…

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Posted In: Entertainment, Games, Money, M&A & Venture Capital, Venture Capital, Social Media, adobe ventures, bunchball, granite ventures

Google Readies In-Game Ad Efforts; Rollout Begins This Month With Bunchball Games: Report

Nov 7, 2007 8:43 AM

Google (NSDQ: GOOG) is about to start beta testing its in-game advertising program, which will initially involve the use of pre-roll and mid-roll inserts with gaming startup Bunchball Games, GigaOm reports. That initiative is expected to start this month. The second phase is set for December. Citing unidentified sources, GigaOm…

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Posted In: Advertising, Entertainment, Games, Companies, Google, bunchball

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