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Buy.at

AOL Offloading Affiliate Marketer Buy.at, ‘Reviewing Our List Of Assets’

Robert Andrews

Mar 1, 2010 5:04 AM

Bit by bit, AOL’s once-ambitious Platform-A (NYSE: AOL) network is de-emphasising refocusing. The latest example - AOL (or should that be “Aol”?) is disposing of Buy.at, the affiliate marketing network it bought two years ago. London-based affiliate marketer Digital Window, which is majority-owned by a JV of Axel Springer and…

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Posted In: Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, AOL, buy.at

AOL Acquires Affiliate Marketing Network Buy.at

Joseph Weisenthal

Feb 5, 2008 10:22 AM

Regardless of what Time Warner has planned for it down the road, AOL continues to make acquisitions… the latest is UK-based affiliate marketing network Buy.at. The acquisition will be used to bring a performance-based component to AOL’s Platform-A advertising offering. Basically, Buy.at, which is backed by DFJ Esprit, offers a…

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Posted In: Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, AOL, Time Warner, buy.at

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