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Carat

Carat’s Still Bullish On Online Ad Spend, But Total Forecast Revised Slightly Downward

Aug 27, 2008 9:13 AM

While many other forecasters have been backtracking a bit on expectations for online ad spend growth this year, UK media shop Carat upped its forecast very slightly today. Back in March, the Aegis-owned agency said global online expenditures would be up 23.3 percent this year, and then slow to 18…

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Posted In: Advertising, Research & Metrics, Research, Countries, Asia, China, Europe, carat

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