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	<title>paidContent &#187; Christians</title>
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		<title>Hallelujah, Christians get their own e-reader</title>
		<link>http://paidcontent.org/2012/07/27/christians-get-their-own-e-reader/</link>
		<comments>http://paidcontent.org/2012/07/27/christians-get-their-own-e-reader/#comments</comments>
		<pubDate>Fri, 27 Jul 2012 14:57:50 +0000</pubDate>
		<dc:creator>Laura Hazard Owen</dc:creator>
				<category><![CDATA[Christians]]></category>
		<category><![CDATA[e-reader]]></category>
		<category><![CDATA[edifi]]></category>
		<category><![CDATA[Family Christian Stores]]></category>
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		<description><![CDATA[Christian Family Stores' new e-reader, the color-screen edifi, is a low-end version of Barnes &#038; Noble's Nook Color -- and $10 cheaper, at $149.99. Can features like safe-search web browsing and Christian apps entice shoppers to buy the edifi over more mainstream devices?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=215231&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>You may not be the audience for Family Christian Stores&#8217; new color-screen e-reader, the edifi. But with <a href="http://paidcontent.org/2012/05/04/why-are-kids-e-book-sales-surging-partly-because-adults-are-reading-them/">religious ebook sales surging</a>, the chain hopes that special religious features will entice shoppers to choose its device over others.</p>
<p>Family Christian Stores, which has nearly 300 locations throughout the U.S. and calls itself the country&#8217;s leading provider of Christian books and supplies, just launched the <a href="http://www.familychristian.com/edifi-e-reader.html">color-screen Android edifi for $149.99</a>. It&#8217;s available online and in Family Christian stores. The company also offers a free Family Christian Reader app for iOS and Android.</p>
<p>Like a low-end version of Barnes &amp; Noble&#8217;s $169 Nook Color, the edify is essentially a 7-inch WiFi e-reader with some tablet functions. It&#8217;s preloaded with a Family Christian Reader app and includes a &#8220;suite of family-friendly features&#8221; including safe-search Web browsing, Christian radio and English Bible translations. It has a touchscreen and some basic tablet functions like web access and email, though it lacks Nook Color apps like Netflix.</p>
<p>&#8220;It&#8217;s been rewarding to tell my friends and family that I have a Christ-centered tablet,&#8221; <a href="http://www.familychristian.com/edifi-e-reader.html">one customer writes in a review</a>, but another says, &#8220;I haven&#8217;t decided yet if I am going to keep it or save up for an iPad.&#8221;</p>
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