Jun 23, 2011 8:00 AM
The promise of mobile advertising is resting more and more on local targeting efforts, but the practice is not necessarily as easy as it sounds. IAC’s local advertising network CityGrid Media’s latest mobile ad effort involves enticing app developers to do more of the work by including more local businesses…
Posted In: Advertising, Local, Apps, Marketing, Mobile, Companies, IAC, citygrid
May 5, 2011 12:01 AM
IAC’s local advertising network CityGrid Media has acquired the remaining stake in social media analyzer BuzzLabs as it looks to provide additional layers of social media analysis to its marketing and publishing partners.
Posted In: Advertising, Local, Marketing, Media & Publishing, Online News, Money, M&A & Venture Capital, Mergers & Acquisitions, Social Media, Companies, IAC, buzzlabs, citygrid
Mar 8, 2010 12:00 AM
IAC-owned local guide network Citysearch is expanding its local listings ad service CityGrid through a partnership with search marketer OrangeSoda. Citysearch is also providing an investment in Utah-based OrangeSoda, the amount of which is undisclosed. The move is part of a more aggressive effort by Citysearch to attract more ad…
Posted In: Advertising, Local, Marketing, Media & Publishing, Online News, Money, M&A & Venture Capital, Venture Capital, Social Media, Companies, IAC, citygrid, orangesoda
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