Although western Europe is expected to experience slower online ad growth compared to the U.S. recovery, the market is nevertheless improving. With that in mind, Collective, a New York-based company that’s particularly focused on supporting premium brand advertising, is bringing its show to the continent and is opening a UK…

Online analytics remains a hot area these days, with a number of companies in the space getting either acquired or funded. Display ad services provider Collective is going in a different direction as it seeks to build up its targeting muscle, namely by hiring Nielsen veteran Justin Evans to the…

Ad networks will have a raison d’etre as long as publishers keep churning out more content than they can sell ads against on their own—which is why VCs keep investing in networks like Glam Media and network optimizing firms like Pubmatic. The latest spate of investments include Collective Media and…

Yahoo’s (NSDQ: YHOO) long-tested contextual ad and targeting service—initially dubbed Apex, then AMP last April—needs another name. ClickZ reported that because ad network operator Collective Media unveiled its own AMP product (for Ad Management Platform) two weeks before Yahoo issued its name change, Yahoo agreed to drop its hold on…

Online ad network Collective Media has bought ad targeter Personifi, the company told paidContent. Specific terms weren’t disclosed, although a Collective Media rep said it was “an eight-figure deal” in cash and stock. Last October, New York-based Collective Media raised an undisclosed first round from Greycroft Partners and iNovia Capital.…

We hear that NYC-based online ad network Collective Media has won a bid to power quadrantONE, the online newspaper advertising alliance backed by The Tribune Company, Gannett (NYSE: GCI), Hearst and the New York Times Company (NYSE: NYT) that was unveiled last week. Calls to quadrantONE and Collective were not…