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Instead of a paywall around its existing content, Slate is trying to convince its biggest fans to become members of a community — membership that will bring them additional benefits, including preferential access to writers and editors at the site. But will it be enough to move the revenue needle? Read more at GigaOM »

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When Gawker Media launched its new commenting system earlier this year, founder Nick Denton said that he wanted to reinvent the way readers and writers interact around a story and turn the discussion into the most important feature of a post. Has he succeeded? Read more at GigaOM »