Aggressive investments into professional-grade (and semi-professional-grade) video content have dramatically increased the average amount of time viewers on YouTube and Yahoo spend watching shows each month. The competition, meanwhile, has seen its usage decline in a big way. We crunch the comScore video numbers. Read More »
According to estimates, 30 percent of online ads are seen by no one at all. Read More »
“Fraud is the elephant in the digital room” according to a report on digital ad campaigns published today by metrics company comScore (NSDQ:… Read More »
Users are downloading more e-books, music, TV shows and movies than ever: Digital content and subscriptions were the fastest-growing retail… Read More »
Samsung and Apple (NSDQ: AAPL) continue to clean up in the U.S. smartphone market while it now seems clear that the launch of the Verizon iP… Read More »
Interesting stats out today from comScore (NSDQ: SCOR) that underscore just how clear the threat is to Nokia (NYSE: NOK) from Android: the r… Read More »
comScore: Just Over One-Third Of U.S. Consumers Use Smartphones
By Ingrid Lunden
Aug. 31, 2011, 2:56am
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Everyone likes to talk about the boom in smartphone use, but the reality is that even in the most advanced markets, there is still a long wa… Read More »
comScore (NSDQ: SCOR) is one of the biggest analytics companies out there, and its statistics about internet usage are quoted constantly in… Read More »
Android continues to gain strength in the U.S smartphone market ahead of the pending debut of the iPhone 5, according to the most recent num… Read More »
comScore Acquires Analytics Firm AdXpose
By David Kaplan
Aug. 4, 2011, 2:31am
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Audience analytics firm comScore (NSDQ: SCOR) is acquiring ad campaign effectiveness firm AdXpose for $22 million in a mostly stock-based tr… Read More »
New mobile market share numbers out from Comscore (NSDQ: SCOR) indicate that Android handsets are expanding their lead over rival platforms… Read More »
Looks like we might be at a tipping point in the market for mobile apps and how they are becoming the go-to place for digital content. A new… Read More »
More Must Reads
In the top five markets in Europe today, 46 million people actively use smartphones to access apps. Analytics company Flurry, which compiled… Read More »
Six months of U.S. smartphone market share data neatly underscores why Research in Motion (NSDQ: RIMM) is scrambling to get new products out… Read More »
The contrast between the mobile-computing fortunes of Google (NSDQ: GOOG) and Research in Motion (NSDQ: RIMM) in the U.S. were neatly illust… Read More »
By Joe Mullin
Mar. 23, 2011, 3:15am
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In a move by the Nielsen Company that could spark a more drawn-out legal battle, the ratings company has accused rival comScore (NSDQ: SCOR)… Read More »
Smartphone usage has grown by an astounding 60 percent in the last year in the U.S., but the latest figures from comScore (NSDQ: SCOR) show… Read More »
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