Millions of people now consume content on mobile devices but the analytics tools used to measure websites has failed to account for them. Now, a system has come along that measures these mobile users — and shakes up some of the traditional rankings. Read more »
Once the fastest growing content supplier in the online video business, Vevo has seen its U.S. internet audience shrink by 20 percent over the last year, according to numbers released Monday by comScore. The measurement, however, does not reflect migration to mobile platforms. Read more »
Aggressive investments into professional-grade (and semi-professional-grade) video content have dramatically increased the average amount of time viewers on YouTube and Yahoo spend watching shows each month. The competition, meanwhile, has seen its usage decline in a big way. We crunch the comScore video numbers. Read more »
According to estimates, 30 percent of online ads are seen by no one at all. Read more »
“Fraud is the elephant in the digital room” according to a report on digital ad campaigns published today by metrics company comScore (NSDQ:… Read more »
Users are downloading more e-books, music, TV shows and movies than ever: Digital content and subscriptions were the fastest-growing retail… Read more »
Samsung and Apple (NSDQ: AAPL) continue to clean up in the U.S. smartphone market while it now seems clear that the launch of the Verizon iP… Read more »
Interesting stats out today from comScore (NSDQ: SCOR) that underscore just how clear the threat is to Nokia (NYSE: NOK) from Android: the r… Read more »
Everyone likes to talk about the boom in smartphone use, but the reality is that even in the most advanced markets, there is still a long wa… Read more »
comScore (NSDQ: SCOR) is one of the biggest analytics companies out there, and its statistics about internet usage are quoted constantly in… Read more »
Android continues to gain strength in the U.S smartphone market ahead of the pending debut of the iPhone 5, according to the most recent num… Read more »
Audience analytics firm comScore (NSDQ: SCOR) is acquiring ad campaign effectiveness firm AdXpose for $22 million in a mostly stock-based tr… Read more »
New mobile market share numbers out from Comscore (NSDQ: SCOR) indicate that Android handsets are expanding their lead over rival platforms… Read more »
Looks like we might be at a tipping point in the market for mobile apps and how they are becoming the go-to place for digital content. A new… Read more »
In the top five markets in Europe today, 46 million people actively use smartphones to access apps. Analytics company Flurry, which compiled… Read more »
Six months of U.S. smartphone market share data neatly underscores why Research in Motion (NSDQ: RIMM) is scrambling to get new products out… Read more »
The contrast between the mobile-computing fortunes of Google (NSDQ: GOOG) and Research in Motion (NSDQ: RIMM) in the U.S. were neatly illust… Read more »
In a move by the Nielsen Company that could spark a more drawn-out legal battle, the ratings company has accused rival comScore (NSDQ: SCOR)… Read more »
Smartphone usage has grown by an astounding 60 percent in the last year in the U.S., but the latest figures from comScore (NSDQ: SCOR) show… Read more »
Using clicks to measure for digital ad value may be easy but it’s not the best gauge — and it could be hurting. Some reasons, according to… Read more »
Yahoo (NSDQ: YHOO) acknowledges that its pageviews are dropping– but not as much as comScore (NSDQ: SCOR) has said they are. In a press rel… Read more »
Audience measurement firm comScore has bought the product division of Nexius, a company that provides consumer insights to telcos. The big q… Read more »
Audience measurement firm comScore (NSDQ: SCOR) has acquired ad researcher ARSgroup. This is the latest in a growing list of analytics compa… Read more »
As expected, five UK-based mobile operators have started sharing data with comScore (NSDQ: SCOR) and the GSMA in an attempt to eliminate two… Read more »
Long-time AOL (NYSE: AOL) executive Eric Bosco is joining comScore (NSDQ: SCOR) as the measurement company’s chief product officer. Bosco ha… Read more »
In an effort to give publishers and advertisers a better read on how their campaigns are performing, *comScore* and *Omniture* are partnerin… Read more »
– comScore: Kenneth Tarpey has joined the company as CFO; he’s succeeding John Green, who will move into the role of EVP and head of human… Read more »
Companies are more dependent than ever on metrics to make business decisions, but that hasn’t helped comScore (NSDQ: SCOR) on the profit fro… Read more »
comScore (NSDQ: SCOR) is hiring Mike Read to be SVP and MD of its European operations. He will also lead Mid East and African ops as the rol… Read more »
Following comScore’s (NSDQ: SCOR) nearly $50 million acquisition of M:Metrics, co-founder, chief product architect and senior analyst Seamus… Read more »
