The San Francisco-based FORA.tv already provides pay-per-view and free access to over 10,000 videos from such events. Video of the full 2012 New Yorker festival, for example, is $99.95 or $9.95 per session, and video of the 2012 Washington Ideas Forum is $44.95 or $2.95 per session. But the company says many members requested a subscription model.

With Front Row, subscribers can pay $99.99 per year or $9.99 per month to gain access to all the videos 60 days after they’re posted on FORA.tv. Other perks for members include audio and video downloads of certain free videos, no pre-roll ads and a 20 percent discount on content that’s less than 60 days old.

FORA.tv CEO Blaise Zeraga says the majority of pay-per-view videos are purchased a week before the event and in the two weeks after it. Front Row will be a good way for publishers to generate revenue from older content “by capitalizing on long-tail interest,” he says.

Netflix is also experimenting with conference video and recently added dozens of TED Talks to its streaming offerings.