@ pcAds: The Right Label, At The Right Time
The relationship of consumers to online advertising is often hung up on the issue of privacy. Targeting is the name of the game, whether its… Read more »
@ pcAds: Google Launching DoubleClick Mobile, Video For Publishers
Google (NSDQ: GOOG) is still very much a search advertising company, of course, but it would love to build the same kind of business in disp… Read more »
@ pcAds: Branded Content Combs For A Multi-Screen Opportunity
photo: Tom Krazit
As publishing and marketing fuse in to “branded content”, so advertisers’ biggest challenge apparently echoes media owners’ own – that is, p… Read more »
@ pcAds: What ‘TV Everywhere’ Means For Advertisers
Sell the content, not the platform — that’s one of the lessons of “TV everywhere.” Matt Seiler, CEO of Mediabrands, and David Levy, preside… Read more »
@ pcAds: Levinsohn: AOL Merger Is Not Part Of Our Discussion At Yahoo
photo: Fuse Capital
Between having its CEO unceremoniously ousted by the board and current talk of a major ad alliance with AOL (NYSE: AOL) and Microsoft (NSDQ:… Read more »
@ pcAds: Mobile Ad Spend Is Exploding But It’s Not The Silver Bullet
Kicking off the full day ahead of paidContent Advertising, Geoff Ramsey, eMarketer’s CEO, talked about the rapid growth in mobile and the op… Read more »
@ pcAds: Join paidContent Advertising Via Live Stream
photo: Corbis / Chat Roberts
The live stream of paidContent Advertising: Emerging Business Models is now up and running, available here. Read more »
Follow paidContent Advertising Live Stream Today
Update: We’ve just kicked off the conference and our live stream is available here.
Some of the best minds will gather Thursday in New York… Read more »
paidContent Advertising In NYC, Sept. 15: New Sessions, Speakers
We’re putting the final touches on our one-day, single-stage event, paidContent Advertising: Emerging Business Models program, September 15… Read more »
Fox Mobile Vet Stalbow Joins Rovio As GM, North America
At our paidContent Mobile conference in May, Andrew Stalbow and Peter Vesterbacka paired up to tout the value of a major studio partnering w… Read more »
paidContent Advertising: Speakers From Digitas, Turner, Mediabrands, JWT
What are the biggest challenges-and best opportunities-in online advertising right now? With change as a constant, we’re looking forward, no… Read more »
paidContent Advertising, Sept. 15, NYC: New Speakers
What does it take to survive and thrive in the rapidly changing digital ad space? At paidContent Advertising: Emerging Business Models on Se… Read more »
Our Next Conference: paidContent Advertising, Sept. 15, NYC
The online advertising scene has changed considerably since we held our last conference focusing entirely on the advertising industry: cross… Read more »
paidContent 2011 Video: Q&A With Keith Olbermann And Joel Hyatt
Why did Keith Olbermann join Current Media rather than try to use his brand to create a conglomerate? Olbermann answered that and much more… Read more »
Updated: paidContent Mobile Slideshow: The Nielsen Device Deck
Tablets are a killer device when it comes to media consumption today, but is that down to the form factor, or because they are only being us… Read more »
paidContent Mobile Slideshow: Flurry Reveals Trends In Mobile Apps
Some love to talk about the future and promise of the mobile web — and that may well be the case, longer term — but today the mobile world… Read more »
paidContent Mobile Slideshow: MTV Uses Mobile To Lift Brands
Some media companies, like Disney (NYSE: DIS) and News Corp.’s Fox, have invested a lot of time and money into mobile as standalone business… Read more »
The Morning Lowdown 05-19-11
photo: Corbis / Patricia Curi
» Our paidContent Mobile Conference: Here’s What Happened (paidContent)
» Here’s an interesting debate: “This Is Your… Read more »
Our paidContent Mobile Conference: Here’s What Happened
For a few hours Wednesday, the Metropolitan Pavilion in New York’s Chelsea neighborhood became an energetic mobile media hub courtesy of pai… Read more »
Warning: We May Need To Move On From The Android vs. iOS Debate Soon
New research released at Wednesday’s paidContent Mobile from the app analytics company Flurry spells out the force of apps in the mobile wor… Read more »
@ pcMobile: USV’s Albert Wenger: Mobile Phone Equals Personal Identity
What are venture capital firms looking for in mobile startups? Think emotional value and rethink the economics of content, Albert Wenger, a… Read more »
@ pcMobile: Media R&D Teams Need Freedom, Flexibility
photo: Tom Krazit
Research and development is challenged when media companies try to protect their existing businesses instead of moving forward. And Sara Ohr… Read more »
@ pcMobile 2011: MTV’s Rush: Tosh.0 Represents The Twitter/TV Bridge
In addition to seeking third party help from sources, MTV Networks (NYSE: VIA) has been experimenting with its own home-grown entertainment… Read more »
@ pcMobile 2011: Location Services Are Trying To Find The Right Place
There’s been a good deal of worry over geo-location services embedded in iPhone and Android phones, after it was revealed that Apple (NSDQ:… Read more »
@ pcMobile: Mobile Video And The Coming Bandwidth Crisis
photo: Open Mobile Video Coalition
It does to TV rights holders, but for consumers — it depends what they’re watching, panelists at the pcMobile 2011 conference. Jon Dube, pa… Read more »
@ pcMobile: Music Discovery Success Depends On Scale, Not Being First
photo: Corbis
Here’s a safe bet: is Apple (NSDQ: AAPL) going to launch a music subscription service within the next year? Two of the three music industry… Read more »
@ pcMobile: Best Global Strategy Means Local Partners And Low Prices
photo: Tom Krazit
“Globalization is now not just for Foreign Affairs magazine,” said Chrystia Freeland, editor of Thomson Reuters (NYSE: TRI) Digital, in this… Read more »
Warning: We May Need To Move On From The Android vs. iOS Debate Soon
New research from the app analytics company Flurry spells out the force of apps in the mobile world today pretty clearly: there are 500 mill… Read more »
@ pcMobile: Angry Birds Hits 200 Million Downloads With Help From Fox
One of the greatest mobile gaming hits ever just keeps on rolling: Angry Birds has hit the 200 million-downloads milestone, Rovio’s Mighty E… Read more »
@ pcMobile: Albert Wenger Says Mobile Phone Equals Personal Identity
What are venture capital firms looking for in mobile startups? Think emotional value and rethink the economics of content, Albert Wenger, a… Read more »
@ pcMobile: Clearing The Hurdles On Golden Road To Mobile Ads
With the unquestioned growth in mobile platforms and the penchant for free services on mobile devices and services, one would think mobile a… Read more »
@ pcMobile: Sunny Skies Over The Weather Channel’s Mobile Strategy
Everybody’s talking about the weather, but contrary to the old adage, Mike Kelly, president and CEO of The Weather Channel Companies is actu… Read more »
@ pcMobile: How Time Inc, Zite, & CrowdFusion Manage Platform & App Fatigue
Content publishers are facing difficult choices about how to direct often limited resources to a growing number of platforms and business mo… Read more »
@ pcMobile: MLBAM’s Bowman On Paid Vs. Ad Support – You Need Both
There’s a false dichotomy that makes its way into conversations about media strategy about whether it’s best to have a paid content strategy… Read more »
Nielsen: Tablets Are Money Spinners, But Less Than 5% Use Them Today
photo: Apple
Of all the wireless devices that have hit the market in the past several years, tablets present the biggest commercial opportunity for media… Read more »
paidContent Mobile: Industry Leaders, New Research Take Center Stage In NYC
A full agenda at paidContent Mobile: Platform Power kicks off at 8:30 this morning with new research from Nielsen and a Q&A with MLBAM CEO B… Read more »
paidContent Mobile, May 18: MLB, TWC, NHL, Turner, Sony Music & More
We’re in the final stages of prep for Wednesday’s paidContent Mobile: Platform Power with a lineup that’s getting even better. The NHL’s Per… Read more »
Spotlight On Research At paidContent Mobile, May 18: Nielsen, MTVN, Flurry
Among the highlights planned for Wednesday’s paidContent Mobile: Platform Power, three presentations aimed at bringing attendees a first-han… Read more »
paidContent Mobile, May 18, NYC: Register Now
paidContent Mobile: Platform Power in New York is less than two weeks away. On May 18, join us as we discuss the dominating mobile platforms… Read more »
paidContent Mobile, May 18, NYC: Angry Birds Swooping In
photo: Angry Birds Rio Trailer
While Rio the movie rakes it in at the box office, Angry Birds Rio catapulted to the top of the app charts with 10 million downloads in the… Read more »
