More cw Stories


The major broadcast networks have only secured modest single-digit price increases for their commercial time. But more troubling for them, they have failed to grow their overall dollar volume, suggesting a portion of the business is migrating to digital. Read more »

CW-life preserver

With around 18 percent of its audience consuming its programs on digital platforms, the CW has emerged as broadcast TV’s most innovative network in terms of tracking and monetizing digital viewers. But without that billion dollars from Netflix, where would it be? Read more »

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