MOG network has more than 62 million monthly U.S. unique visitors and 170 million monthly global unique visitors, making it the largest music-focused ad network in the United States. GigaOM had heard that MOG was hoping to sell its music service & blog-network business separately. MOG had raised $25 million in venture funding. This concludes our coverage of MOG.

Full uncut session

– Sporting News: A new convert to the paid content model. Price, who just joined Sporting News as publisher this week, says that the Sporting News will charge $2.99 for a subscription to Sporting News Today — across any device. A “few hundred thousand” people currently get the free daily digital edition, Price says. He expects 20 to 30 percent of those to pay.

– *The New York Times* metered model: Brill, who is trying to pitch his own online payment platform Press + to media outlets, is a fan. “Nothing like seeing the converted,” he says. But, he adds, “I think it will be easier for local newspapers to implement the … approach.” Brill says there are journalistic merits when publications implement paywalls. “Newsrooms are better when journalists know that readers are paying part of the freight,” he says.

– When to charge and when not to charge: Sitting in the audience, Slate‘s Jacob Weisberg argues that paid models work for convenience — so for access on the Kindle or an iPhone app — but not for general online access. MOG’s Hyman — who offers music subscriptions for $5 a month — counters that the distinction doesn’t work.

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