When it comes to marketing, some things are obvious: Twitter is important. Facebook is more important (at least so far). Holding onto those… Read More »
@ pcAds: It’s Not Google That’s Diabolical; Others Aren’t Diabolical Enough
By Ingrid Lunden
Sep. 16, 2011, 2:02am
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The rise of digital advertising exchanges, real-time bidding and other new innovations in the online advertising market has the potential to… Read More »
As publishing and marketing fuse in to “branded content”, so advertisers’ biggest challenge apparently echoes media owners’ own – that is, p… Read More »
In a discussion about the future of ad agencies at EconAds, panelists talked about the steady growth in digital, the importance of laying ou… Read More »
@ EconAds: Agency 2.0: The Future Of The Agency; Learning Scale While Staying Creative
By Joseph Weisenthal
Jun. 4, 2008, 2:15am
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After plenty of talk about ad networks and digital incumbents, the day’s discussion at EconAds turned to the traditional agencies, and their… Read More »
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