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	<title>paidContent &#187; David Leonhardt</title>
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	<description>The economics of digital content</description>
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		<title>paidContent &#187; David Leonhardt</title>
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		<title>New York Times launches ebook programs with Byliner and Vook</title>
		<link>http://paidcontent.org/2012/12/13/new-york-times-launches-ebook-programs-with-byliner-and-vook/</link>
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		<pubDate>Thu, 13 Dec 2012 19:04:17 +0000</pubDate>
		<dc:creator>Laura Hazard Owen</dc:creator>
				<category><![CDATA[David Leonhardt]]></category>
		<category><![CDATA[e-singles]]></category>
		<category><![CDATA[James B. Stewart]]></category>
		<category><![CDATA[John Branch]]></category>

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		<description><![CDATA[The New York Times is launching an ebook publishing program with the e-singles startup Byliner, and will also publish curated article selections called "TimesFiles" with publishing platform Vook. The new partnerships mark the paper's first real foray into ebook publishing.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=222145&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>The <em>New York Times</em> is launching an ebook publishing program with the e-singles startup Byliner, and will also publish curated article selections called &#8220;TimesFiles&#8221; with publishing platform Vook. The new partnerships mark the paper&#8217;s first real foray into ebook publishing.</p>
<p>Through the partnership with Byliner, the NYT &#8220;will co-publish up to a dozen <em>New York Times</em>/Byliner Originals in the next year featuring narratives in areas in which The Times has reporting expertise including culture, sports, business, science and health.&#8221; They will be available for sale at Byliner, through ebook retailers and at NYTStore.com. The first is &#8220;Snow Fall: The Avalanche at Tunnel Creek&#8221; by John Branch, which expands on an article that will run in the newspaper on Monday, December 17. The e-single will cost $2.99. Upcoming e-singles will be written by the NYT&#8217;s Washington bureau chief David Leonhardt and &#8220;Common Sense&#8221; columnist James B. Stewart.</p>
<p><a href="http://gigaompaidcontent.files.wordpress.com/2012/12/the-rise-of-apple.jpg"><img  alt="The Rise of Apple" src="http://gigaompaidcontent.files.wordpress.com/2012/12/the-rise-of-apple.jpg?w=708"   class="alignleft size-full wp-image-222148" /></a>Through the partnership with Vook, the <em>New York Times</em> will publish &#8220;TimesFiles&#8221; &#8212; &#8220;curated selections of articles&#8221; from the paper&#8217;s archives &#8220;assembled into compelling narratives about a particular topic or event.&#8221; 25 of them will be available on December 17 through Kindle, Nook, the iBookstore and NYTStore.com. They start at $1.99 and include &#8220;The Rise of Apple&#8221; (left), &#8220;The Fall of the Berlin Wall&#8221; and &#8220;The Life and Films of John Hughes.&#8221;</p>
<p>Byliner and Vook have both had a busy few weeks. Byliner <a href="http://paidcontent.org/2012/12/12/byliner-simon-schuster-strike-print-deals-for-a-digital-era/">announced Wednesday</a> that Ingram will distribute its books in print. It also recently <a href="http://paidcontent.org/2012/11/30/byliner-atavist-push-forward-with-ebook-subscriptions/">launched an experimental subscription program</a> and <a href="http://mediadecoder.blogs.nytimes.com/2012/11/30/esquire-in-new-venture-with-digital-publisher/">a partnership with <em>Esquire</em></a>. Vook, meanwhile, has launched partnerships with <a href="http://www.digitalbookworld.com/2012/newsweekdaily-beast-partners-with-vook-on-ebook-program/">Newsweek/Daily Beast</a> and the <em><a href="https://vook.com/blog/2012/10/04/end-yesterdays-news/">Wall Street Journal</a></em> .</p>
<p>While many other newspapers have started publishing original ebooks &#8212; including <a href="https://ssl.washingtonpost.com/actmgmt/help/washington-post-e-books">the <em>Washington Post</em></a> (through a partnership with Diversion Books), the <em>Boston Globe</em> and, as of Monday, <a href="http://www.usatoday.com/story/news/2012/12/10/usa-tomorrow/1759179/"><em>USA Today</em></a>, the NYT has been slower. This year, though, e-singles focused on longform journalism like the ones that the NYT will publish with Byliner have begun hitting the NYT&#8217;s own ebook bestseller list. In August, for example, the <em>Minneapolis Star Tribune</em> published &#8220;In the Footsteps of Little Crow,&#8221; a narrative of the U.S.-Dakota War of 1862, and <a href="http://paidcontent.org/2012/08/24/ebook-bestsellers-a-newspapers-longform-experiment-pays-off/">it hit #13 on the NYT&#8217;s ebook nonfiction list</a>. And a couple of Byliner titles, including &#8220;Lifeboat No. 8&#8243; by Elizabeth Kaye &#8220;After Friday Night Lights&#8221; by Buzz Bissinger, also <a href="http://paidcontent.org/2012/04/27/bestselling-e-books-april/">made the ebook nonfiction list</a> at the same time in April, at spots #1 and #3. As the format has become more popular, the NYT has clearly decided that the time is right to enter the market.</p>
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