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	<title>paidContent &#187; david levithan</title>
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	<description>The economics of digital content</description>
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		<title>paidContent &#187; david levithan</title>
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		<title>The Babysitters are back, and republished as ebooks</title>
		<link>http://paidcontent.org/2012/11/14/the-babysitters-are-back-and-republished-as-ebooks/</link>
		<comments>http://paidcontent.org/2012/11/14/the-babysitters-are-back-and-republished-as-ebooks/#comments</comments>
		<pubDate>Wed, 14 Nov 2012 16:09:22 +0000</pubDate>
		<dc:creator>Laura Hazard Owen</dc:creator>
				<category><![CDATA[babysitters club]]></category>
		<category><![CDATA[david levithan]]></category>
		<category><![CDATA[Francine Pascal]]></category>
		<category><![CDATA[Goosebumps]]></category>
		<category><![CDATA[Sweet Valley High]]></category>

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		<description><![CDATA[Scholastic is releasing the first 20 books in the mega-bestselling "Babysitters Club" series as ebooks. The books rose to worldwide popularity in the 1980s and 1990s, and Scholastic hopes to bring back the now-grown fans who read them as kids.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=220647&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaompaidcontent.files.wordpress.com/2012/11/the-truth-about-stacey.jpg"><img  title="the truth about stacey babysitters club" alt="" src="http://gigaompaidcontent.files.wordpress.com/2012/11/the-truth-about-stacey.jpg?w=205&#038;h=300" height="300" width="205" class="alignleft size-medium wp-image-220651" /></a>Can you name all seven of Mallory&#8217;s brothers and sisters? What was Kristy&#8217;s softball team called?  What is Claudia&#8217;s favorite color?</p>
<p>If you can&#8217;t answer these questions, today&#8217;s news probably won&#8217;t interest you. If you said &#8220;Adam, Bryan, Jordan, Vanessa, Nicky, Margo, Claire, Krushers and purple,&#8221; you&#8217;ll be excited to learn that Scholastic is releasing the first 20 books in the mega-bestselling 1980s and &#8217;90s teen series <em>The Babysitters Club</em> as ebooks on Dec. 1. At a list price of $5.99 apiece, they&#8217;re cheap enough that once-rabid fans (ahem) can stock up on a few &#8212; though if all 250 books in the series and its spinoffs are eventually republished as ebooks, I might have to make some tough decisions.</p>
<p>Scholastic has printed over 176 million copies of the BSC books worldwide. The ebooks are being released with their original covers by Hodges Soileau &#8212; making it clear that Scholastic is hoping to capitalize on the nostalgia factor here. &#8220;We want it to be comfort food for the older reader, but at the same time really to get to the new fans,&#8221; <a href="http://shelf-life.ew.com/2012/11/14/baby-sitters-club-ebooks/">Scholastic Editorial Director David Levithan told <em>Entertainment Weekly</em></a>. Scholastic has also <a href="https://apps.facebook.com/thebabysittersclub/">launched a Facebook page</a> with the motto &#8220;there for you then, there for you now&#8221; for &#8220;longtime fans.&#8221;</p>
<p>Scholastic had previously <a href="http://www.nytimes.com/2009/12/31/books/31babysitters.html?pagewanted=all">released the first seven books in the series, plus a new prequel in modernized editions</a> with new covers and some updated details. Those repackaged titles are available as ebooks too, and I&#8217;ve asked Scholastic whether it will be selling two ebook versions or whether the older ebooks will be phased out.</p>
<p>Other popular series of the 1980s and &#8217;90s have also been reintroduced to now-grown fans. St. Martin&#8217;s is <a href="http://www.sweetvalleytenyearslater.com/?page_id=74">reissuing</a> the first 12 books in Francine Pascal&#8217;s &#8220;Sweet Valley High&#8221; series as ebooks this month (<a href="http://www.amazon.com/Double-Love-Sweet-Valley-ebook/dp/B009LRWGIC/ref=sr_1_3?s=digital-text&amp;ie=UTF8&amp;qid=1352908933&amp;sr=1-3&amp;keywords=sweet+valley+high">at just $2.99 apiece</a>), and Scholastic has published the original Goosebumps books as &#8220;<a href="http://www.scholastic.com/resources/booklist/goosebumps-classics/">Goosebumps Classics.</a>&#8220;</p>
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			<media:title type="html">Screen Shot 2012-11-14 at 10.57.26 AM</media:title>
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		<title>A &#039;39 Clues&#039; E-Singles Series For Kids, Over Christmas Vacation</title>
		<link>http://paidcontent.org/2011/11/11/419-a-39-clues-e-singles-series-for-kids-over-christmas-vacation/</link>
		<comments>http://paidcontent.org/2011/11/11/419-a-39-clues-e-singles-series-for-kids-over-christmas-vacation/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 20:32:52 +0000</pubDate>
		<dc:creator>Laura Hazard Owen</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[39 clues]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[david levithan]]></category>
		<category><![CDATA[e-readers]]></category>
		<category><![CDATA[kids & teen content]]></category>
		<category><![CDATA[media & publishing]]></category>
		<category><![CDATA[moconews]]></category>
		<category><![CDATA[paidcontent]]></category>
		<category><![CDATA[scholastic]]></category>

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		<description><![CDATA[Building on the massive success of its 39 Clues adventure series for kids--which includes not just print books but also online games and car&#8230;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=161302&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Building on the massive success of its <em>39 Clues</em> adventure series for kids&#8211;which includes not just print books but also online games and card collecting, and sold 11 million copies&#8211;Scholastic is publishing seven <em>39 Clues</em> short stories as e-books, starting on December 25.</p>
<p>The e-singles series is called <em>The 39 Clues: Rapid Fire</em>, and each story is 30 to 40 pages long and will sell for 99 cents, USA Today <a href="http://books.usatoday.com/bookbuzz/post/2011-11-11/scholastic-to-publish-39-clues-inspired-e-book-stories/563671/1" title="reports">reports</a>. The stories were written by Scholastic&#8217;s in-house editorial team and are all being published under the pseudonym &#8220;Clifford Riley,&#8221; who is also a character in the series.</p>
<p>Many publishers have experimented with e-singles, but this appears to be the first time that a children&#8217;s book publisher is trying them out. Christmas vacation is a good time to do it since kids are on vacation and a new story will be available each day for seven days. Each story leads up to &#8220;one explosive reveal,&#8221; according to the books&#8217; <a href="http://www.amazon.com/39-Clues-Rapid-Legacy-ebook/dp/B0065NQ8G6/ref=sr_1_6?ie=UTF8&#038;qid=1321021547&#038;sr=8-6" title="Kindle pages">Kindle pages</a>.</p>
<p>&#8220;We know a lot of kids read on digital devices and a lot will be getting e-readers for the holidays,&#8221; David Levithan, publisher and editorial director of Scholastic Press, said. There are actually very few statistics about kids&#8217; e-reading habits, and it&#8217;s unclear how many have their own e-readers, though this holiday season could mark a tipping point. Last year Scholastic published a <a href="http://mediaroom.scholastic.com/node/378" title="big report">big report</a> on kids and reading in the digital age, and it would be great to see that report updated as e-reader prices continue to fall and the devices become more popular.</p>
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