Laura Hazard Owen
Sep 15, 2011 10:12 AM
Sell the content, not the platform—that’s one of the lessons of “TV everywhere.” Matt Seiler, CEO of Mediabrands, and David Levy, president of sales, distribution and sports at Turner Broadcasting System, discussed the real value of integrated marketing this morning at paidContent Advertising.
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Advertising, Marketing, Events, ContentNext Events, paidContent Advertising, david levy, edmund lee, matt seiler, mediabrands, tbs, tv everywhere
Staci D. Kramer
Jul 12, 2010 6:25 PM
We all have personal soundtracks. Mine started playing Maybe This Time soon after I got off the phone with the top executives responsible for crafting the Turner/SI.com deal between Time Warner (NYSE: TWX) siblings Time Inc. and Turner Broadcasting—and for making it work. Not that Mark Ford, Terry McDonell and…
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Entertainment, Sports, Companies, Time Warner, Turner, david levy, mark ford, sports illustrated, terry mcdonell
Staci D. Kramer
Apr 23, 2010 7:55 PM
Caught up with a frenetic David Levy long enough to get some answers on the digital aspects of the blockbuster $10.8 billion 14-year deal Turner Broadcasting and CBS (NYSE: CBS) just signed with the NCAA. “Some” being the operative word because the details literally are still being worked out between…
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Advertising, Entertainment, Sports, Companies, CBS, Time Warner, Turner, david levy, march madness, ncaa, sean mcmanus, turner broadcasting, turner sports
Staci D. Kramer
May 13, 2009 12:37 AM
Changes at the top levels of Turner Broadcasting: David Levy adds distribution arm Turner Network Sales to ad sales and sports, a consolidated role that gives him responsibility for Turner’s domestic revenue. Andy Heller, who has headed distribution for the cable programmer for 11 years, moves up to vice chairman—charged…
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Advertising, Media & Publishing, TV, Cable & Telecom, Technologies / Formats, Broadband, Companies, Time Warner, Turner, andy heller, coleman breland, david levy, jeff bewkes, phil kent, tv everywhere
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