Feb 12, 2010 7:26 PM
CBS Corp. (NYSE: CBS) Chief Research Officer Dave Poltrack took dead aim at a Forrester Research survey that said marketers consider TV ads less and less effective. AdAge was there to capture Poltrack’s fit of pique. He was particularly set off by advertisers’ claim that only 41 percent of their…
Posted In: Advertising, Media & Publishing, TV, Broadcast, Research & Metrics, Research, Companies, CBS, david poltrack
Dec 3, 2007 5:04 PM
As he has for the past few years, Dave Poltrack, president of *CBS* Vision, attempted to make the case to a morning audience at the UBS Global Media & Communications Conference as to why the broadcast networks are still viable and why the emerging, non-linear market is actually a boon…
Posted In: Advertising, Media & Publishing, TV, Companies, CBS, CBS Interactive, david poltrack
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