More data suggests these were the “mobile games”. London 2012′s organising committee says most digital engagement was via mobile devices, as it closes the lid on the Olympics with an end-of-games stats dump. Read more »
The BBC’s celebrated ‘four-screen’ London 2012 output has revealed a late-night iPad fetish and new high water marks for live video and mobile content consumption. ‘This has really been the multi-platform Games,’ the corporation says. Read more »
Half of searches and video streams are coming from mobiles and tablets during the Olympic games. Has the mobile internet reached a tipping point? New Google data would seem to suggest as much. Read more »
UK TV viewers are gobbling up 24 simultaneous live Olympics streams the BBC is taking from web to TV. First-week data shows a big appetite for viewing of all kinds. Read more »
Almost half of the internet video NBC is serving this Olympics is going to mobiles and tablets. That’s a watershed for portable TV. But what happens when at-home internet TV becomes commonplace? Read more »
Stung by online criticism of its “#NBCFail” Olympics, the broadcaster comes out fighting with a range of record cross-platform viewing stats it says show critics are just a ‘vocal minority’. But can it make the most of digital when the laser focus is on prime time TV? Read more »
Irony of ironies – after encouraging fans to tweet copiously, the International Olympic Committee requests London 2012 attendees limit their output only to “urgent” status updates. The problem – mobile updates from some attendees have clogged a mobile network used by official TV data suppliers. Read more »
Speaking with paidContent at the Olympic Park, International Olympic Committee social media head Alex Huot explains social media rules must safeguard TV rightsholders, and says big media can find a new role for themselves… Read more »
The London Olympics’ host team will launch two digital products next week, joining broadcasters, other media, the IOC and the games’ organising committee in seeking fans’ electronic mindshare. Read more »
The International Olympic Committee pushes out integration with a host of social platforms and attempts to clarify rules as London 2012 draws near, following recent criticism of its policies Read more »
In this summer Olympic host country, online ad sellers have mounting concerns that the Games would suck away ad spending, rather than boost it. Read more »
Viewers may not watch this summer’s London 2012 Olympic Games online as much as some broadcasters hope, according to research. Read more »
BBC News & Knowledge general manager Phil Fearnley tells paidContent BBC Online has conceived Olympics Web, connected TV, mobile and tablet products as platforms for re-use on future large events. Read more »
Olympics organisers have taken to social media to say spectators and athletes can upload photos from this summer’s London games venues, despite guidance that has been interpreted to the contrary. Read more »
Organisers want to stop athletes and spectators from publishing photos, video and audio from this summer’s London Olympics, in an effort to protect Big Media rights outlay – but that doesn’t mean the Olympics doesn’t have a social media strategy… Read more »
NBC (NSDQ: CMCSA) Sports sold $25 million in digital advertising for the 2008 Beijing Olympics — and has more than doubled the amount for t… Read more »
NBCUniversal (NSDQ: CMCSA) will once again use its Olympics coverage to search for what it calls the “holy grail” of audience measurement. T… Read more »
The BBC is permitting use of its iPlayer mobile apps over 3G mobile networks, ahead of its big 2012 Olympic Games mobile push. Read more »
“Every sport, from every location.” That is BBC Sport’s mantra for delivering next year’s London 2012 Olympic Games digitally. Read more »
News media this week reported next year’s London Olympics will allow athletes to tweet from the Summer Games.
In fact, that consent was con… Read more »
After years of railing against NBC (NSDQ: CMCSA) Sports for its real-time failures, my first instinct when the International Olympics Commit… Read more »
Samsung and VisitBritain expect 2012 Olympics tourists will be walking around London toting Galaxy Tabs.
They have partnered to ship a Visi… Read more »
London 2012 Olympics organisers aim to make money from their online operations, including capitalising on a domestic commercial straitjacket… Read more »
“It’s an appropriate time to compare what we’re doing against the World Cup,” Alex Balfour, the new media head of the London Organising Com… Read more »
NBC Sports rewrites the digital org chart, shifting Perkins Miller to COO, Universal Sports — while leaving him with responsibility for the… Read more »
The data is starting to roll in for the full Vancouver Olympics. NBC (NYSE: GE) hasn’t been to provide some of the stats we’ve asked for –… Read more »
U.S. hockey fans needed a pay video subscription to watch the USA-CAN women’s gold medal game online but the men’s victory over Switzerland… Read more »
It’s half-way through the Vancouver Olympics and NBC (NYSE: GE) Universal’s research head Alan Wurtzel already has some findings to share ab… Read more »
It’s no secret that Disney (NYSE: DIS) would like to get another crack at the Olympics and plans to bid for rights to the 2014 and 2016 game… Read more »
It apparently can’t be an Olympics without dueling claims from both Yahoo (NSDQ: YHOO) and NBC on whose Olympics website is tops. The headli… Read more »
Through some quirks of scheduling, I got my first taste of Olympics action on a laptop through in-flight wireless — not the big screen in o… Read more »
–Telefonica: The mobile operator has signed a deal with Genasys to develop value-added location-based services for its 130 million subscrib… Read more »
– France IPTV: Orange France is upping its game in competition with pay-TV providers CanalSat and TV Numeric. It is in discussions to carry… Read more »
– Euro Winter Olympics Coverage: The European Broadcasting Union is streaming Winter Olympics coverage free through its “Vancouver Live” po… Read more »
After being blown away by the amount of mobile web traffic NBC Universal (NYSE: GE) received during the Beijing Olympics, it is investing ev… Read more »
NBC Universal (NYSE: GE) is bringing back its “total audience measurement index,” or TAMi, for next month’s Winter Olympics in Vancouver. Th… Read more »
Let’s get the credits out of the way first: this February, NBC Sports will stream more than 400 hours of live event coverage on NBCOlympics.… Read more »
Big league advertisers and agencies are banking on the football World Cup in South Africa next summer — and the Olympics in 2012 — to give… Read more »
We tend to focus a lot on News Corp.’s desire to get paid for its online content but the “pay plus ads” refrain is being sung elsewhere in t… Read more »
With the 2016 Olympic Games all squared away and set for Rio de Janeiro, members of the International Olympic Committee could get down to mo… Read more »
