Several days after losing the first round in court, Comcast (NSDQ: CMCSA) has dropped its false advertising case against DirecTV (NYSE: DTV), with very little to show for the legal action.

DirecTV’s new advertising campaign is really rankling Comcast (NSDQ: CMCSA). The cable company tried to convince a federal judge this week to slap DirecTV (NYSE: DTV) with a temporary restraining order, or TRO, which would have stopped DirecTV’s ad campaign in its tracks. That isn’t going to happen.

Savvy consumers already know that when considering a product advertised with the word “free,” it often pays to read the fine print. In a sign that battles over pay-TV customers are heating up, Comcast (NSDQ: CMCSA) has filed a lawsuit saying a new DirecTV (NYSE: DTV) promotion stretches that word…

TV ad targeter Invidi Technologies has closed a whopping $49 million fourth round with the addition of DirecTV (NYSE: DTV) as an investor. The investment is a further vote of confidence in the ability of addressable TV finally making good on the promise to deliver the kinds of ROI that…

DirecTV (NYSE: DTV) has struck a deal with Starcom MediaVest to test targeted TV ads next fall, according to The Wall Street Journal. The technology allows marketers to serve commercials relevant to specific households based on third-party data providers.

This is one of the big partnerships Google (NSDQ: GOOG) TV Ads has been waiting for…. DirecTV (NYSE: DTV) is handing over some of its national satellite ad inventory across Bloomberg TV, Chiller, Current TV, Fit TV, Fox Business, Fuel, G4, Ovation, Sleuth and TV Guide to the Google TV…

Over the past few years satellite distributor DirecTV (NYSE: DTV) serially has been under the control of two of the most powerful men in media. Now neither of them has it—and it’s the direct result of the transfer of controlling power from Rupert Murdoch’s News Corp (NYSE: NWS). to John…

Through some quirks of scheduling, I got my first taste of Olympics action on a laptop through in-flight wireless—not the big screen in our living room—and watched the winning ski jump late at night on demand using the NBC Olympics iPhone app. The 2010 Winter Olympics may not be the…

Michael White, the PepsiCo vet who takes over as president and CEO of DirecTV (NYSE: DTV) Jan. 1, could make more than $35 million during his three-year contract, according to an SEC filing. His base salary is $1.5 million a year with up to 200 percent bonus based on meeting…

Five months after Chase Carey returned to News Corp (NYSE: NWS). as deputy chairman and COO, DirecTV (NYSE: DTV) finally has a successor as CEO: Michael White, now CEO of PepsiCo International and vice chairman of PepsiCo. The announcement comes on the eve of a special shareholder meeting to approve…

DirecTV (NYSE: DTV) managed its second-best quarter for subscriber additions in four years, giving the satellite company some bragging rights. But that didn’t translate into a great Q2 when it comes to making money: net income dropped 11 percent to $407 million compared with Q208 and the company missed analyst…

Microsoft-backed online video provider Move Networks has a new CEO: Roxanne Austin, former president and COO of *DirecTV*. Austin joins immediately, replacing John Edwards, who stepped down from the CEO post in early Spring; Edwards has moved into the role of Chairman. Austin spent four years with DirecTV (NYSE: DTV),…

*DirecTV* has reached out to Blake Krikorian as a possible successor to Chase Carey as CEO, paidContent has learned. If that doesn’t work out, another option could be joining the DirecTV (NYSE: DTV) board. Carey started his new job as vice chairman, president and COO of News Corp (NYSE: NWS)…

Add *DirecTV* to the roster of companies like *Google*, *TiVo* and Canoe Ventures (the cable company consortium), that are trying to cash in on the still-nascent trend of targeted TV ads. DirecTV (NYSE: DTV) is partnering with N.J.-based startup Invidi Technologies so that it can start serving geo-targeted ads across…

Updated: Rupert Murdoch wanted Chase Carey back at News Corp (NYSE: NWS). as his second in command and he’s got him. Carey, who was a senior executive at News Corp. for 15 years with roles spanning the media empire, returns after six years as CEO of DirecTV (NYSE: DTV). Originally,…

*News Corp.* vet and *DirecTV* CEO Chase Carey could be headed back to the mother ship as the latest in a series of management shifts following Peter Chernin’s decision to leave as president and COO. TheWrap reported late Sunday that Rupert Murdoch wants to bring Carey, the company’s former co-COO,…

For football fans for whom the ability to watch every NFL game on TV on Sundays isn’t enough, help is on the way. As part of a new four-year, $4 billion deal struck between DirecTV (NYSE: DTV) and the NFL last night, they will now also have the option of…

Apparently, not all media companies are getting equally pinched by the recession. DirecTV (NYSE: DTV) reported strong fourth-quarter results this morning, including growth in revenue, operating profit before depreciation and amortization (OPBDA), and subscribers. Revenue was up 9 percent to $5.3 billion but net income dropped 5 percent to $332…

TiVo (NSDQ: TIVO) and DirecTV (NYSE: DTV) are expanding their existing partnership and are planning to launch a new high-def VOD service called HD DirecTV DVR. The two will collaborate on creating the service for the satellite TV company’s broadband-enabled HD DVR platform. The companies are shooting for the the…