In another sign that cable advertising is holding up better than broadcast advertising, fourth-quarter revenues at Discovery (NSDQ: DISAB) Networks were flat versus the same period 2007, at $904 million, while ad revenues were up 6 percent. The results were boosted by growth at the U.S. networks, but weighed down…

Discovery (NSDQ: DISAB) CEO David Zaslav expanded a bit on what he said last month about the value of full shows online for the cable net, in an interview with B&C: “I’ve spent a lot of time looking at the economics. If you take out a pen and you add…

Discovery (NSDQ: DISAB) Communications (NSDQ: DISCA) offered further proof that cable growth is cutting through the downturn, a day after Cablevision (NYSE: CVC) swung to profit and saw revenues gain 15 percent year-over-year. The Silver Spring, Md.-based network posted an 11 percent revenue gain to $845 million, while net income…

Cable programmer Discovery (NSDQ: DISAB) is making its first foray in ad-supported, free-to-air TV on the UK’s Freeview. (It’s not free for Discovery, which is reported to be paying millions of pounds for the privilege.) But somehow Thursday’s announcement turned into a rationale for Discovery’s clip-oriented internet strategy as explained…

I recently observed firsthand how well Discovery (NSDQ: DISAB) Channel content works internationally… Now the network is expanding its use of YouTube to reach global viewers. The network (which recently became fully public), will launch a series of localized channels on YouTube to promote popular shows, like MythBusters. Meanwhile, Discovery…

A little over three years since Discovery Networks hired him to oversee much of its new media planning strategy, Chris Schembri has defected to AT&T (NYSE: T), where he will oversee the telco’s $3.3 billion media spending, AdAge reported. Schembri will take on the new role of VP, media services.…