Neil Vogel, an entrepreneur who created the Webby Awards, is the new CEO of About.com. He plans to increase traffic and add more flash to the site while sticking to its advertising-based business model. Read more »
The arrival of Marissa Mayer at Yahoo is fueling the desire for a comeback story. Despite press reports suggesting the turnaround has come, Yahoo’s modest earnings improvement this week are not that story. Read more »
It’s fashionable to declare that display advertising is done for — but ESPN and others are showing that this is just the case for bad display ads. New creative opportunities could give the display market a second act. But will publishers invest in them? Read more »
Media companies are looking for new revenues through selling things. Meanwhile, more commerce sites are starting to publish. Is it easier for content to transform into commerce — or vice versa? Read more at GigaOM »
Display ads such as “lose your belly” and “professors hate him” are discrediting the familiar model of online advertising which is based on slapping banner ads on websites. Now, one company has a solution to keep the same ad format — but replace the crummy content. Read more »
In the investor call following Yahoo’s third quarter earnings report, new CEO Marissa Mayer laid out her vision for the company going forward. “The best days lie ahead,” she said. “We intend to do great things and we intend to win.” Read more »
Facebook better hurry up with that search engine it’s reportedly building. A new survey of the mobile market shows that search ads are outstripping display ads by a wide margin in every region of the world. Read more »
