Google (NSDQ: GOOG) is still very much a search advertising company, of course, but it would love to build the same kind of business in disp… Read More »
It’s coming up on two years since Google (NSDQ: GOOG) acquired DoubleClick for $3.1 billion, and the search giant’s latest step in building… Read More »
As new Platform-A President Greg Coleman indicated last month when he shuffled the decks at the AOL ad unit, the company has finalized its s… Read More »
So what kind of results is Google (NSDQ: GOOG) getting from its recently completed $3.2 billion acquisition of DoubleClick? In its just-fil… Read More »
Update: Google To Lay Off 300 From DoubleClick: Report; Selling Search Marketing Unit Of Performics
By Rafat Ali
Apr. 3, 2008, 1:30am
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Google (NSDQ: GOOG), which just finished its $3.4 billion acquisition of DoubleClick and has publicly said will do some layoffs, will dispen… Read More »
Google: DoubleClick Challenges; Growing Margin Pressure; Paid Clicks Decline: Analyst
By Joseph Weisenthal
Mar. 25, 2008, 7:52pm
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DoubleClick offers Google (NSDQ: GOOG) a long-term avenue to success in the display ad market, but in the short term, it will prove difficul… Read More »
@ Google Press Day: Plans To Refine The Collection Of Consumer Data
By David Kaplan
Mar. 12, 2008, 2:16am
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Up to this point, Google (NSDQ: GOOG) has taken an arms-length approach to display advertising. Now that its merger with DoubleClick has pas… Read More »
Hoping to capitalize on the rise of online video sites, FreeWheel, a company started by former DoubleClick execs, is promising to solve issu… Read More »
The Federal Trade Commission approved the Google-DoubleClick acquisition Thursday despite privacy concerns — then released Read More »
The FTC will not block Google’s $3.1 billion acquisition of DoubleClick. Commissioners voted 4-1 in favor of closing its investigation, with… Read More »
Deborah Platt Majoras, chairman of the Federal Trade Commission, refuses to recuse herself from reviewing Google’s (NSDQ: GOOG) $3.1 billion… Read More »
Just as Google’s (NSDQ: GOOG) $3.1 billion acquisition of DoubleClick seemed it might be decided before the year is out, more roadblocks hav… Read More »
More Must Reads
By David Kaplan
Dec. 6, 2007, 1:23am
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Laying out the challenges and opportunities facing advertising companies, Sir Martin Sorrell, WPP Group’s CEO, opened his presentation for t… Read More »
By David Kaplan
Dec. 4, 2007, 11:47pm
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Whether or not Google’s (NSDQ: GOOG) purchase of DoubleClick gets anti-trust approval, the company is focused on entering additional partner… Read More »
By Rafat Ali
Dec. 3, 2007, 10:48pm
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So says this story from last week in TheDeal: Google’s (NSDQ: GOOG) acquisition of DoubleClick may get Federal Trade Commission clearance as… Read More »
By Joseph Weisenthal
Nov. 21, 2007, 4:45am
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Last week, the EU announced its intent to launch an expanded probe into Google’s (NSDQ: GOOG) acquisition of DoubleClick, prompting real con… Read More »
By Joseph Weisenthal
Nov. 13, 2007, 10:47pm
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The EU has decided to open an in-depth probe into Google’s (NSDQ: GOOG) proposed $3.1 billion acquisition of DoubleClick, reports Reuters, c… Read More »
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