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Drivertv

NBCU Picks Up 35 Percent Stake In DriverTV; Seeks Ad Dollars In Online Car Shopping

Mar 16, 2008 9:02 PM

NBC Universal (NYSE: GE) continues its niche investment strategy by picking up 35 percent of DriverTV for about $6 million ...  WSJ reported NBCU’s investment and we’ve confirmed the amount. We also can report that the investment is by NBCU Digital sans involvement from the Peacock Equity Fund and that…

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Posted In: Advertising, E-Commerce, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, NBC Universal, drivertv, radical media

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