Do limited time try-before-buying offers work for tech vendors? That’s the question Totango addressed in new research that shows that companies can boost their conversion rate simply by paying attention to the people who sign up and — shocker — communicating with them. Read more »
Innovative publisher O’Reilly, which already sells DRM-free ebooks that can be read across devices, is taking the concept of ebooks everywhere one step further with Dropbox sync. Read more »
Samsung announced on Wednesday that it has acquired mSpot, a cloud-based content company formed in 2004. Until now, mSpot offered music storage with streaming playback and also movie rentals for various mobile platforms. The purchase is likely to bolster Samsung’s Media Hub for content and storage. Read more »
